Supporting independent documentaries on mental health
Harnessing the power of video and social media to help achieve changes in attitudes towards mental health and suicide.
Our Standing Up To Suicide – The Reclaim Life Project has pledged to reverse the suicide rate in both the UK and USA, saving lives through a variety of measures to help people access greater support for mental health problems. More than that, this once-in-a-generation movement aims to achieve a societal shift, promoting a culture that protects people’s mental health.
We understand the power of video and of social media to help achieve changes in attitudes. More than anything, we recognise the importance of telling powerful, newsworthy human-interest stories that viewers will watch and share, and that our platform partners will carry and promote.
We will help give a voice and new hope to people around the world.
The Shaw Mind Foundation has a mutually philanthropic relationship with Barcroft Media. For more than ten years, Barcroft Media has been making content for publishers, TV networks, platforms and brands across the globe. Their video channel has developed into one of the world’s biggest online factual brands – boasting 2.9 billion views on YouTube alone with more than 3 million subscribers. Barcroft TV also reaches millions across major platforms like MSN, Mail Online, Huffington Post, Yahoo Screen, AOL, Weibo, Facebook and Amazon.
The Shaw Mind Foundation, alongside Barcroft Media, will be producing and distributing an initial set of three powerful and entertaining documentaries, each standing up to suicide in a different way. The films will feature expert contribution from Dr. Lauren Callaghan, who offers her professional perspective with characteristic positivity.
Mad World talks to five individuals diagnosed with a form of mental illness, and to health professionals who provide valuable insight into their conditions.
In the confusion and controversy that surrounds mental health, the hunt for answers continues.